Kenia Escobar

Communications and Digital Content Strategy

headshot

keniarescobar@gmail.com

(850) 320-1802

About Me

I’m a storyteller. Whether it’s through an anecdote of my childhood in El Salvador, a fictional short story, a press release or the design of a brand identity, I like to tell a tale. I’m easily excitable, tend to babble and speak with my hands, but I am passionate, creative and resourceful. I’m an editor, a writer, a communicator and a budding designer; I love learning new things, reading good books and drinking good tea.


My UX/UI design portfolio can be found here. Download my resume as a PDF here.

Experience

Digital Communications Specialist

September 2018 - Present
Public Information & Bar Services
The Florida Bar

Implement digitally focused communication programs through marketing content creation and website user interface design and development. Perform liaison duties with Bar leaders, the public, media and Bar members.


Public Information Coordinator

December 2015 - September 2018
Public Information & Bar Services
The Florida Bar

Design and produce multimedia presentations for Bar leaders. Assist the website manager in fulfillment of change requests for The Florida Bar's website. Produce, publish and distribute a daily news summary, news releases and digital communications materials.


Public Information Assistant

April 2012 - December 2015
Public Information & Bar Services
The Florida Bar

Track and monitor media coverage of issues relevant to the legal profession and the judiciary. Maintain media directories and fulfill media and public information requests. Provide multi-language support for the department.


Member Service Assistant

June 2009 - April 2012
Finance & Accounting Order Entry
The Florida Bar

Perform data entry for Continuing Legal Education seminar registrations. Provide successful resolution of customer complaints. Assist with finance and accounting tasks.

Education

Master of Arts in Mass Communication

University of Florida
May 2018

Specialization: Web Design and Online Communication


Certificate in Professional Web Design & Development

Florida State University
August 2016

Bachelor of Arts in English - Editing, Writing and Media

Florida State University
August 2015

Minor: Communications


Associate of Arts

Tallahassee Community College
May 2014

Work

Content strategy work samples

Skills

  • AP style
  • Copywriting and editing
  • Content and asset management
  • Media relations and monitoring
  • Legal translations (EN-SP)
  • Customer service and public speaking
  • Spanish (fluent)
  • French (conversational)

Technology

  • Visual design: Adobe Illustrator, Photoshop, XD
  • Wireframing and prototyping: Sketch, Figma, InVision
  • User research and usability testing
  • Intermediate HTML, CSS & JavaScript
  • WordPress & PHP (custom theme installation)
  • SEO and digital marketing
  • Email marketing: Mailchimp, Informz
  • Microsoft Office Suite

Community

  • Junior League of Tallahassee: Class of 2018
  • YMCA Reads: Volunteer at Ruediger Elementary School (2016-2017)
  • Alliance Française de Tallahassee: Board Member (2011-2017)